I worked with a film lab in Santa Cruz, where the question was straight forward: How do we get people excited enough to show off our services and walk through the door?

The answer is, content. A story behind the service. What the film experience actually looked like, in the hands of someone the audience would recognize as one of their own.

I worked with a professional photographer who was based in upstate New York. She hosted a film photo walk and educational workshop, developed everyone’s rolls through the film lab, and received both scans and finished prints. That arc — event, lab, delivery — was the creative brief.

I managed every part of the collaboration: identifying the right creator, coordinating the content exchange, building the deliverable brief so she knew exactly what to capture and how, and maintaining the relationship through each stage of production.

From her footage, I built a paid ad video that followed the full experience. The structure was built to convert: a clear narrative arc, a hook that earned attention, and an ending that made their film services the obvious next step for anyone watching.

The result was a piece of content that showed the film lab through the eyes of a working photographer — a lived experience.

Deliverables block: — Creator identification and outreach — Content exchange structure (print credit as compensation model) — Deliverable brief for creator — Relationship management across all production stages — Paid ad video (edited, formatted for placement) — Campaign brief and distribution notes